Microsoft set to bring more ads to Windows 10's start menu

Microsoft has confirmed its plans to double the amount of promoted apps in its upcoming Anniversary update, bringing more Windows 10 ads to the Start menu.

Microsoft has confirmed at its WinHEC conference that its upcoming Anniversary update will introduce twice as many Windows 10 ads to the operating system’s Start Menu.
Windows 10 apps have so far been used to promote certain apps to new users on the platform. Microsoft have additionally used such ads as a tactic to attract new developers to Microsoft’s Universal Windows App strategy.
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Microsoft has confirmed that the amount of Windows 10 ads prevalent the operating system’s Start Menu will double from five up to ten suggested apps.
The Redmond company has confirmed that among the promoted apps will some of Microsoft’s own, likely in the form of Skype’s upcoming universal app, or OneNote. The company has further confirmed that in-house staples OneDrive and SharePoint will further get their own standalone application in the future.
Microsoft so far hasn’t provided clarity as to specifically why it has chosen to double the amount of system ads, though with the company’s free Windows 10 upgrade offer soon to reach expiration, the company is most likely trying to entice new developers to adopt the platform.
The company’s Windows 10 Anniversary update will further bring new “Ink” features, designed at integrating styli with the core feature set of the operating system.
With the recent news that Microsoft has reached over 300 million devices, positioning the company on target to reach its goal of one billion, the firm will have its work cut out for it to attract new developers and apps in the months ahead.
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What are your thoughts on Microsoft’s plans to double the amount of Windows 10 apps? Be sure to let us know in the comments below!
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Source: Microsoft Deployment