Earlier today HMD Global, the home of Nokia phones and accessories, announced its biggest launch to date featuring six new smartphones. We were on hand to witness it all take place via a (now normal) setting consisting of an online launch. Streamlined into three distinct lines, the new devices announced consist of the Nokia X20, Nokia X10, Nokia G20, Nokia G10, Nokia C20 and Nokia C10.
Sitting at the top the range is the Nokia X-series, followed by the intermediate G-series and, lastly the entry-level C-series. Despite the difference in levels, Nokia promises that all the devices deliver a quality experience, something consumers have come to expect from the European mobile company. All the devices are built to last inside and out thanks to industry-leading security, superior durability, and promise to provide the latest software, so you can keep your phone for longer.
“Today is more momentous than a regular product launch. The past 12 months have no doubt been challenging, yet they also gave us a moment to pause, think and prepare for the next big step in our start-up journey. As a Finnish company, our approach to technology and business is human-first and that is reflected in this new smartphone range. We want people love their phones. The launch of HMD Mobile – a milestone in our journey to a holistic provider of all things mobile – amplifies this, and it is only the beginning. We want you to trust that we put security at the heart of everything we do – Nokia smartphones come with security and software updates for extra piece of mind. And we want people to keep their phones for longer, thanks to our signature durability,” said Florian Seiche, CEO at HMD Global.
The Nokia X20 comes with an impressive 32MP front camera and 64MP quad camera on the rear. The all-new Dual Sight feature will activate two cameras simultaneously so you can capture multiple sides or multiple angles of the story. Then, enhance it further with a host of watermarking options.
Bringing exceptional value to the range, the Nokia X10 features a 48MP quad-camera with Cinematic capture, is complemented with a full suite of pro editing tools, so you can personalise, style and share stand-out content that inspires others.
The G-series represents the perfect balance of delivering on all your daily needs through straightforward problem-solving technology. Featuring on both phones in the G range is the three-day battery life – the longest yet on a Nokia smartphone.
The Nokia G20 is an on-the-go creative studio that fits in the palm of your hand. With a stunning 48MP camera, ample storage and immersive OZO surround audio, you can capture then relive your memorable moments in all their glory.
Nokia G10 on the other hand has a triple rear camera and advanced imaging with AI-enhanced shooting modes, so your memories are perfectly preserved even from tricky low-light settings.
The Nokia C20 is an ultra-high value smartphone that comes with standout features that include the front and rear LED flash to capture those special moments even in low-light.
Nokia C10 is the most affordable device of the new portfolio. With superior build quality in a sleek Nordic design, it arrives to the portfolio as a result of rigorous testing. The ergonomic casing with a micro-texture finish will ensure it’s truly built to last.
Janne Lehtosalo, VP of Services, HMD Global: “HMD Mobile is built on the foundation of trust, simplicity and flexibility where you only pay for the features you will use every day with no fixed-term subscriptions or premiums. This momentous launch presents our ambition to become the ultimate one-stop-shop for all your mobile needs.”
Lastly, featuring easy-to-learn touch controls for music, voice assistant and calls, Nokia Lite Earbuds were also mentioned and go on sale globally from today. Echoing the premium design and impressive battery life on Nokia phones, the pocket-size case will carry around six additional charges to your trusty buds. The equivalent to 36 hours of blissful playback, almost double the industry standard.
We of course only scratched the surface, to find out more info including availability see here. Great to see an iconic brand coming back into the fold but is this really a sign of Nokia’s reemergence? Guess only time will tell but one thing is for sure, these devices, services and accessories are a step in the right direction.