MultiChoice has shifted its business strategy in 2020 in order to retain as many subscribers as possible. It has struggled to grow its customer base, and in recent years to retain them. Its latest strategy is to offer competing services like Netflix and Amazon Prime Video on the latest DStv Explora Ultra.
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The latter is now available on the Explora Ultra, with Amazon Prime Video expanding the amount of content its users can access from the one set-top box.
“DStv customers with a Prime Video membership can now access the entertainment service, ranging from movies and TV series, including Amazon Originals. with a click of a button on the Explora Ultra,” MultiChoice said in a statement.
Other streaming services available on the Explora Ultra includes Showmax (naturally), Netflix, Box Office and Joox.
This latest version of the Explora was launched in November this year, offering higher quality content. It can deliver 4K content and includes Dolby Atmos audio, has built in WiFi, an brand new interface that simplifies the way it serves the various services and content and a brand new remote control with quick access buttons for the new streaming services it has added.
The new DStv Explora Ultra costs R2,499 or R3,699 with installation.
One of the glaring omissions of the new decoder is the lack of HDR (high-dynamic range) support. Modern television sets all support HDR and could add significantly to the viewing experience on satellite content.
“The Explora Ultra is a one-stop-shop for entertainment fans looking to access a catalogue of dynamic entertainment from multiple content providers,” said MultiChoice South Africa CEO Nyiko Shiburi.
“We are excited to add Amazon Prime Video to the DStv Explora Ultra’s pot of exceptional content.” “This opportunity unlocks access to more quality global content for our customers and is another way to access Amazon Prime Video content, whilst complementing DStv’s promise to offer the very best in local content,” Shiburi said.
