MultiChoice has had a problem over the last couple of years keeping subscribers. Their DStv subscription numbers were falling, but it seems they’ve righted the ship. The Naspers-owned company has added about 900,000 subscribers to its DStv and GOtv services over the last financial year.
In order to stem the flow of subscribers away from the satellite TV service, they added their own streaming service Showmax to its subscriptions free of charge. Now, they will be adding Netflix and Amazon Prime Video to its subscription service though the next-generation Explora personal video recorder (PVR) decoder.
They clearly intend to be the major aggregator of content in Sub-Saharan Africa, a strategy that many other pay TV services are employing in the United States, United Kingdom and elsewhere. It isn’t yet known what the additions would cost to your monthly bill.
“We have long been a content aggregator, and this is proof of our aggregator model at work – providing simplicity, choice and convenience for our customers,” said Calvo Mawela, MultiChoice CEO.
“As our industry evolves, we believe that we are well-positioned to benefit from both worlds – a large, growing pay-TV market in Africa, as well as an emerging over-the-top (OTT) opportunity, where our own OTT services and aggregation capabilities can drive success.”
MultiChoice hasn’t announced when the new Explora decoder will be released, but it will bring support for 4K ultra-high-definition channels to DStv for the first time.
The company will also roll out a yet to be named “DStv dishless” streaming service. It will effectively mimic the current direct-to-home service but without the need for any installation.
DStv has been focusing on more locally produced content over the past year. It has produced 3,850 additional hours of local content, making up about 40% of its total content spend. There is now a total of 56,800 hours of local content in its library.