Samsung introduces re-usable eco-packaging that can be used as shelves, remote caddies and more

At Bandwidth Blog, we love a wacky idea – be it a fully usable DJ deck made out of a pizza box, or that time that Samsung decided to re-purpose a legion of Galaxy S5s into a Bitcoin mining rig. Today, the South Korean chaebol is back with another cool idea; this time, the company has issued its latest TV sets with reusable packaging that customers can upcycle into shelving, a remote caddy, or even a cat house.

Customers purchasing its high-end television sets (such as the experimental Serif TV) will be able to download instructions from their smartphone through a QR code on the packaging, cut along perforated lines, and assemble upcycled ‘furniture’ of their choice. Though the items, at first, retain their Samsung badges and – appropriately – the name of the product they once ensconced, users will be able to customise their creations to their linking.

Speaking on the move, Kangwook Chun, Executive Vice President and Head of the Product Strategy Team of Visual Display Business at Samsung Electronics, elaborated that: “Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves.”

The South Korean company flighted ideas of repurposing its packaging into small side-tables or magazine racks.

Granted, this isn’t the first occasion in which technology and cardboard have proved a healthy match. Nintendo’s Labo setup allows users to create customised controllers and interfaces for their Switch console, and Google took the technology a step further with the aptly-named Google Cardboard, which empowers users to create a virtual reality headset out of (mostly) everyday components.

What are your thoughts on Samsung’s latest marketing idea? Be sure to let us know your opinion in the comments below.