Instagram Stories has rapidly grown to host over 100 million daily active users in just two months since its launch, bringing it into competition with Snapchat.
Whatever your thoughts on Instagram Stories – Instagram’s own take on Snapchat’s Stories feature – it would seem that its introduction has been nothing short of a success for the Facebook-owned image-based social media network.
Instagram Stories now boasts over 100 million daily active users, a fifth of Instagram’s reported total of 500 million daily active users. That places Instagram within striking distance of Snapchat itself, as last year the yellow messaging giant reportedly held a user base consisting of 150 million daily active users. Read: Instagram launches new app design and icons on iOS and Android
Considering that Instagram Stories is just two months old, it would seem that the social media app has struck gold with its decision – it would seem that Instagram’s user base was decidedly keen on further additions to the platform’s photo-sharing capabilities. That’s a surprising revelation considering that Instagram – a six-year-old company itself – has been around for a longer period of time than Snapchat, which was launched in 2011.
While one might imagine that Snapchat’s days could be numbered, that might not necessarily be the case; presently, Snapchat users don’t show any trend of migration – that is, it would seem few have abandoned Snapchat to make their debut on Instagram Stories.
As Ben Bajarn, the Principal at Creative Strategies suggests, the success of Instagram Stories will likely result in the growth of interest in the ‘storytelling’ medium altogether rather thank spark an all-out war for one network to reach the top.