iFix, South Africa’s well known – and largest – smart device repairer, as formally re-launched as weFix alongside a new storefront design.
Have you ever dropped your smartphone? We all do, at one stage or another, and there’s nothing more haunting than glass shattering on the smart device you’ve spent your hard-earned cash on. If you’ve been in that predicament before, you’ve probably heard of iFix – now weFix. weFix is South Africa’s largest smart device repairer, tending to the needs of heartbroken iPhone, Samsung, LG, and Huawei device owners who’re faced with a broken or unresponsive gadget.
The start of weFix – then iFix – is somewhat of an urban legend. Founded by Alex Fourie, iFix began its journey as a company when Fourie turned his hand to fixing a broken iPod when traditional repair channels failed him. Operating out of a university dorm room, what began as Fourie mending the broken gadgets of his friends and family has matured into a national business with over thirty storefronts.
While that’s impressive on its own, let’s take a minute to consider that Fourie’s company has – to date – successfully fixed over half a million smart devices.
The transition from iFix to weFix was formally kicked off last night at the company’s Cape Town headquarters, and the Bandwidth Blog team was there to attend.
Why the name change? Whereas iFix began life by fixing mostly, well, iDevices, times have changed. Fourie cites that his company repairs a growing portfolio of devices under the banners of Samsung, LG, and Huawei, and that – in his words – the letter ‘i’ began to feel a bit too small. “œThis is an exciting time for the company, we currently employ just under 300 staff members, notched up over half a million repairs and have an annual turnover of about R 200 million, it seemed only fitting to take the I and turn it into We, weFix was the obvious choice,” Fourie said in a statement.
weFix is more than just a change in name; the company has launched its new Buitensingel store in Cape Town with a new design. With a walk-in approach designed to improve business-to-customer relations, Fourie cites that the design concept launched at the store will roll out to all 29 of weFix’s remaining presences around the country.
The move is an exciting one for the company, which employs just under 200 staff members. At the launch event, we got to grips with weFix’s philosophy and were treated not only to live music and a vibrant social scene, but further even got to have a go around a virtual race track through an Oculus Rift headset. We capped off the evening with an expert caricature provided by StudioWoo.
Stay tuned for the next episode of our weekly podcast, Bandwidth Blog On Air, where we’ll feature our sit-down interview with Alex Fourie wherein we discuss his journey from dorm room to business empire, what trends he sees in smart device adoption, and further what special projects he has lined up for the immediate future!
Follow Bryan Smith on Twitter: @bryansmithSA