In a surprising move, Microsoft has decided to offer its Windows Holographic OS – first seen on HoloLens – to all third party headset vendors.
Up until now, Microsoft’s virtual reality strategy has been a perplexing one. The company has neglected to produce a VR headset for its Xbox One console, and has focussed its efforts on its own HoloLens augmented reality suite. Now, the company has made the suprising yet logical move of offering up its Windows Holographic OS to all third party headset vendors.
Windows Holographic is the lifeblood of HoloLens, and now any firm wishing to produce a virtual reality headset will be able to access it to maximise mixed reality experiences on their own hardware. Read: Microsoft unveils new AR device ““ the HoloLens
Mixed reality (or augmented reality) refers to the combination of virtual reality and the physical world. Microsoft’s HoloLens, for instance, overlays Windows apps, games and information atop real life surfaces such as a tabletop, wall or even windows (you know, that kind made of glass).
In an official blog post, Microsoft revealed that “Windows Holographic is coming to devices of all shapes and sizes from fully immersive virtual reality to fully untethered holographic computing.”
The company has further stated that it has been in talks with device manufacturers and chip makers including the likes of Intel, Qualcomm, Acer, Dell, MSI, and Lenovo.
Adoption of Microsoft’s Windows Holographic OS could position the company at the forefront of virtual reality technology; a massive leap in space from its present situation as a back bencher.
Should the Redmond company be able to punt its OS across third party VR headsets, the firm will be in an excellent space to tap an estimated market share of some 80 million devices per year by the close of 2020. Read: Microsoft teases new Hover Gestures for Windows Phones
What are your thoughts on Microsoft’s decision to offer Windows Holographic up to third party vendors? Be sure to let us know your opinion in the comments below!
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Source: Microsoft Blog