ASUS confirms production of its own augmented reality glasses

ASUS has confirmed that it is set to produce a set of augmented reality glasses for release at some point in the second half of 2016.

While we reported earlier this year that ASUS was in talks to produce its own set of HoloLens VR glasses, the Taiwanese company has now officially confirmed that it is working on its own augmented reality headset.
So far, ASUS has declined to offer any significant details on he eventual headset, but CEO Jerry Shen confirmed on Wednesday during an earnings webcast that the company does intend on entering the VR market.
“It should be next year when we come out with a product… we think AR (augmented reality) will be very important for people’s lives.” Shen stated.
It is so far unclear if the product will have any association with Microsoft’s HoloLens, which the company was rumoured to be producing a cheaper variant of. However, the company is, instead of producing a Virtual Reality headset, producing an Augmented Reality device.
This means that any headset produced will overlay information over reality, rather than supplant it entirely.
What are your thoughts on ASUS’ confirmation? Would an ASUS-produced headset see success in the market space? Should companies focus their efforts on augmented reality over virtual reality? Be sure to let us know your thoughts in the comments below!