While just about all the intriguing aspects have been made known prior to launch through product leaks – from the upcoming smartphone’s size to its leather rear shell – LG officially launched their 2015 flagship, the G4, today.
LG took to the stage today for a one-hour event in London to reveal the G4, hosted by British presenter Gabby Logan.

The G4 continues to employ its predecessor’s 5.5 QHD Quantum LCD, and sports a Snapdragon 808 processor, alongside 3GB of RAM and 32GB of expandable internal memory.

The official launch invitation, highlighting the f/1.8 camera

The G4’s Quad-HD display ups brightness by 25% and contrast by 50% in comparison to the G3 with the intent of improving outdoor visibility, and features in-cell touch for faster response.
The device further sports a 3,000mAh battery (which, unlike device’s previous incarnation, the G3, is removable) and – as LG heavily punted – comes armed with a 16megapixel primary camera and an 8 megapixel front-facing snapper.
The smartphone adds an added emphasis on smartphone photography; the phone’s primary camera sports a fast f/1.8 lens which offers a shallow depth of field and better low-light performance. LG is also offering a free 100GB of online storage through Google Drive (for two years) to any G4 purchaser.
The G4 arrives with LG’s UX 4.0 – the company’s custom interface take on Android – and sports new features such as Smart Alert and Smart Board. Smart Alert suggests activities based on weather, smart board collates information from health and organisation apps into one widget.
The G4’s rear shell – as previously leaked reports suggested – will arrive adorned in 6 vegetable-tanned full-grain leather colours, as well as three ceramic plastic options with a metallic finish. Much like the company’s other premium smartphone – the G Flex 2 – the G4 accommodates a subtle lengthwise curve for a better fit in-hand.
What do you think of LG’s new flagship? Let us know in the comments below!
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