With a workshop line-up that includes some of the country‘s leading agencies, the Integrated Marketing Communication Conference, taking place at The Maslow Hotel in Johannesburg from 9-10 September, is set to challenge the current landscape of all aspects of communication.
These workshops will give delegates the tools and insights to execute effective, integrated marketing strategies that build brands and drive consumer conversations. Workshop hosts and accompanying topics include:
“¢ FLEISHMAN & HILLARD: “œIs your company/brand as AUTHENTIC as you might think?“
Too often, companies create a collision between their brand and reputation which destroys their credibility and creates what FleishmanHillard has dubbed the “˜Authenticity Gap‘ – the divide between people’s expectations of companies and their actual experience of what those companies say and do. During the workshop, a short version of the Authenticity Gap methodology will be applied to four key local industries and the findings will be discussed.
“¢ CLICKS2CUSTOMERS: “œDigital and Google (Universal) Analytics“
Digital Analytics is not simply about knowing the amount of traffic to your website, it’s about analysing the data for the purposes of enriching user experience, achieving website goals, and meeting business objectives. Delegates will gain a high-level overview of the latest functionality and technology within Google Universal Analytics and how to implement into their businesses.
“¢ HALO: “œWhat Marketers Want“
As a through-the-line agency, Halo‘s consumers are marketers and so immense research has been conducted to understand today‘s marketers‘ needs and wants. In this workshop, delegates will be taken through the key factors affecting global CMO’s and brand managers and how, as marketers and brand owners, they can stay on top of their game.
“¢ EVERLYTIC: “œThe Social inbox: Commercial email in a multi-channel environment“
The explosion of mobile devices and social channels is impacting the effectiveness of digital communication and more specifically, email marketing. Delegates will learn various strategies for integrating their email campaigns with social media platforms and mobile, to drive digital marketing glory.
“¢ ACCELERATION MEDIA: “œBusiness is Social – Social media and the evolution of corporate communication“
Welcome to the world of the ever connected, highly opinionated, on the move customer who expects a relationship that is on equal terms. Through the use of a Q&A session with a well-established SA brand, Acceleration Media will demonstrate the corporate evolution in the social media space and what needs to be done to create a fully social enterprise.
“¢ STRIKE MEDIA: “œMobile Marketing Matters: Do you have a strategy in place?“
Today, a mobile phone is more than just that; it‘s a constant connection to the online world, wherever you may be. Mobile is becoming more pervasive as a marketing channel by which to reach and attract customers. Strike Media will discuss why Mobile Marketing Matters and why having a strategic plan in place is imperative.
For the full line-up of keynotes and workshops, take a look at the conference agenda.
To book your seat, visit the IMC Conference website or call 021 180 4111.
