Electronic companies are dreaming up ever more inventive ways to market their products as the competition grows stronger every couple of months. However, where do you draw the line?
Our lust for better and more exciting products seems to be paralleled in the PR stunts companies are throwing, and it‘s all good and well until someone gets hurt. LG Korea has learned this the hard way on Friday. LG invited citizens to a public park with the promise of winning the newly announced LG G2 flagship smartphone. All that you had to do was to get your hand on one of 100 coupons dangling from helium-filled balloons released into the air. It is not difficult to predict where this is going ““ many people thought it would be easiest to shoot them down with BB guns, which resulted in 20 people being injured.
LG was also planning to hold the same event in cities around Korea, but has decided to call those off and rightly so. According to sources, all the injured have received compensation and reimbursement for medical costs.
Source: AndroidBeat
