Tourism Radio to showcase audio guide at Le Web 2012

South African travel technology company Tourism Radio is teaming up with French automaker Renault at Le Web 2012 in Paris – the foremost blogging and web expo in the world –  to showcase its audio guides on the Renault R-Link multimedia system.
Renault first announced its fully-connected and integrated R-Link multimedia system at last year‘s Le Web, where it was revealed that Tourism Radio would be one of the first applications available for download on the system.
Tourism Radio‘s R-link application plays general audio information about the area a Renault vehicle is driving through, as well as information about specific points of interest nearby. It will serve as a personal tour guide, built right into the dashboard of future Renault models. The uniqueness of Tourism Radio‘s technology is in its ability to seamlessly arrange thousands of audio clips and organise them into a coherent dialogue, based on location, creating a tailor-made user experience for each vehicle.

Tourism Radio CEO Mark Allewell says, “œRenault has always been at the forefront of automotive technology, and I believe that the R-Link is quite simply the next evolutionary step of the motor vehicle. Tourism Radio is the perfect addition to the R-Link, and it also fits in with the theme of Le Web 2012, the Internet of Things.“
Allewell will attend Le Web from the 4th to the 6th of December, and has been invited to showcase Tourism Radio on the Renault stand.
Tourism Radio‘s R-Link application will initially feature an audio guide to Paris (in English, French and German), with plans to roll out to other major European centres in the near future.
Tourism Radio’s exposure has extended beyond Europe having already been featured on CNN’s Marketplace Africa programme.