Middle Earth is coming to Windows Phone 8.
Microsoft will be teaming up with the characters of the much anticipated The Hobbit: An Unexpected Journey film to promote its new Windows Phone 8 operating system.
The new campaign, created by Wunderman, is as a result of a partnership agreement formed between Microsoft Inc. and Warner Bros. Studios who have given the company license to use the characters in the US, UK, Germany and France in what has been reported as a multi-million pound digital, press and television campaign.
The new campaign designed around the theme of a “smartphone reinvented around you” will feature a number of celebrities using the Windows Phone 8 OS in a personalised way in a series of television adverts that will showcase the operating system’s “persona-lisation elements”.
Polly Cochrane, senior vice- president and group marketing director at Warner Bros UK, said, “We‘re constantly looking at ways of reaching our audiences and connecting them to one another. This move will help us to optimise all our digital activities.”
No other details about which characters or actors to appear in the adverts have been revealed. However, Sir Ian McKellan who plays Gandalf and Martin Freeman who plays Bilbo Baggins are likely to make an appearance.
Source: Marketing Magazine
