The Financial Service board has given Vodacom the go-ahead to enter the short and long term insurance market by granting the service provider with a licence. This license, along with the short term license granted earlier this year, allows Vodacom to underwrite and sell insurance products.
Vodacom is able to leverage the direct links it has with its more than 30 million customers and dramatically reduce the costs traditionally associated with acquiring and serving customers. According to Vodacom, these savings enable the network to extend greater value to its customers. Vodacom is also recognised as one of South Africa‘s most trusted brands, which is likely to be a major benefit when it comes to attracting customers who are looking for insurance products.
“œOur insurance business proposition is simple; we are focused on providing Vodacom customers with unbeatable value. Our customers will benefit from the value and convenience that we are able to offer. The vision is to dissolve the barriers to entry for all South Africans previously unable to access insurance products,“ says Mark Taylor, Managing Executive of Vodacom Financial Services.
As part of the strategic decision to enter the insurance market, Vodacom appointed FRANK.NET, South Africa‘s fastest growing direct life investment company which is owned and capitalized by Liberty Holdings, to provide administrative and claims support for its long term insurance offering.
“œFRANK.NET is a good fit for us. The company has a proven track record in the long term insurance industry with the latest technology platforms and innovative ways to provide an excellent customer experience. We are excited about the depth of experience that FRANK.NET will bring and believe that they will provide excellent service that our customers expect,“ says Taylor.
FRANK.NET“˜s direct capability is purpose built to support the delivery and administration of insurance programmes and it currently does so for a number of enterprises.
Further details will be provided closer to the time of launch.
