Quirk Education‘s new digital marketing course, Applying Social Media to Business Challenges, kicks off on 28 June.
The content for the 5-week online course is largely drawn from Quirk‘s own recent case studies, including campaigns that Quirk eMarketing has run for brands such as Mweb, Sun International, SA Tourism and Neotel.
Amongst other things, the course will look at:
- the challenges and opportunities in the social media landscape
- using platforms such as Twitter, Facebook, LinkedIn and blogs
- building communities around brands or topics
- how businesses can take a strategic approach to social media
- how to run integrated campaigns using both online and offline elements
- best practice for social media campaigns
This is not a basic introductory course, but rather an in-depth look at practical application.
“œIn the past year we‘ve had amazing success with Social Media implementation for some of our big clients and they‘ve reaped huge rewards as a result,“ says Lyndi Lawson, Minister of Education at Quirk Education. “œIt‘s on this experience that we‘ve based the content for the course.“
Places are limited, and registrations close on 25 June. The cost of the course is R5,900 (including VAT), and there is a 10% discount on group registrations of three or more, and a 20% discount for OPA members.
Visit the Quirk Education site to register.
