A recent talk with Twitter’s co-founder and CEO Evan Williams has given everyone plenty of inputs into the direction in which they’re heading but also left us with an equal number of lingering doubts.
Evan Williams claims that Twitter is indeed looking ahead towards making rapid strides forward when it comes to cashing in on its name, but is still reluctant to give us the method the company would take up.
Williams talks about adding new features like ‘grouping’ which will help businesses to specifically carry around and pass on pieces of news and write-ups that interest them the best.
The company is also looking at large consumer packaged good companies so that Twitter can expand and generate revenue that is ‘product-based’ and not just limited to advertising.
Apparently they’re interested in generating revenue not only from advertising and said that “We want revenues to be product-based. Google built something that can really scale, and that’s our intention as well.”
Williams talks about keeping Twitter small and making it big, but that is still a long path ahead as neither Google nor Facebook were the first in their chosen domain in the virtual world and yet have a lion’s share of their respective markets today.
Similarly, starting first does not guarantee success, either. We’re waiting to see what Twitter will come up with.
Cnet
