First Peek at Facebook's SocialAds

I believe this is the first peek of Facebook’s new ad scheme. You can see the ads down the left column. It was widely believed they would be similar to AdWords and they are.
The ads are not contextually accurate but this is obviously a pre-beta rollout. They will have no trouble attracting advertisers to plug the 10’s of thousands of targets once the platform is live. My first impression is the ads are unobtrusive and properly placed, although as mentioned these particular ads seem very run of the mill spam style advertisements.
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