Samsung’s Unpacked event is making an early appearance this year, scheduled for January 17. Traditionally, these events unfold in the first week of February, making this a notable deviation, especially in close proximity to CES 2024. The venue for this in-person event is the SAP Center in San Jose, with a simultaneous live stream accessible through Samsung’s various channels, including YouTube.
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Given Samsung’s track record, the company has kept mum on specifics regarding this year’s Unpacked. However, speculations are rife that the unveiling will feature the much-anticipated Galaxy S24 flagship smartphone series, likely accompanied by immediate pre-order availability post-event. Samsung has already initiated a “pre-reserve” program, allowing users to register their names and email addresses for early pre-orders, the details of which will be disclosed on January 17. Notably, this commitment-free initiative even includes a $50 credit towards upcoming Samsung devices, a successful strategy the company employed last year.
Reflecting on the previous year, Samsung introduced the Galaxy S23 line, with the Galaxy S23 and S23+ presenting as minor refreshes. With this pattern in mind, expectations are high for the Galaxy S24 to bring a more elevated experience. In 2022, Samsung revealed the Galaxy S22 smartphone series at Unpacked, maintaining a consistent tradition much like Apple’s September iPhone announcements.
However, Unpacked presentations are not solely dedicated to Galaxy S smartphones. Samsung often takes the opportunity to announce new iterations of laptops during the initial Unpacked event each year, suggesting the potential unveiling of the Galaxy Book4 or a similar device.
