WhatsApp, the world’s most popular messaging platform, is planning to introduce a Premium subscription tier for businesses. According to reports, the messaging service used by more than a billion users worldwide, WhatsApp Premium will allow businesses to link up to 10 devices to make it easier for them to interact with clients.
Read: The world’s fastest internet is now over 1 million Gbps
This news comes from WABetaInfo, a site with reliable info on WhatsApp and everything in development, has said that this could come to market relatively soon, although no release date has been announced. It will only be available for business accounts and the subscription will naturally be optional.
Having a business presence on WhatsApp is a relatively recent thing: most WhatsApp users have yet to do anything other than chat with friends and family in the app. But it’s clear that WhatsApp wants to make more money from the platform which is why it is introducing more features to make it attractive to businesses.
The new feature allows businesses to choose a custom short link such as wa.me/businessname. This would make it easier for customers to start a chat, and it could help as it may be seen as more trustworthy than using other short link services.
Another feature that’s already available in certain countries is the ability to send money via WhatsApp. Again, we expect this to be rolled out globally at some point and assume it will be possible to pay for goods and services, not simply chat to businesses in the app. The company is already trialling crypto payments, too.
