Garena partners with Kodansha to bring Attack on Titan content into Free Fire

With plans of expanding to our South African and greater Sub-Saharan African shores, leading game developer and publisher, Garena, last week announced a global partnership with Kodansha to bring Attack on Titan content into Free Fire.

Free Fire is one of Garena’s leading games that the company boasts. It is set as a battle royale game with a couple of very interesting stats to note:

  • According to App Annie data, it was the most downloaded mobile game in 2020.
  • It has actually reigned supreme for two years now, having also secured the top spot in 2019.
  • 2020 turned out to be a very successful year for Free Fire, as the game hit over 100 million daily active users at its peak.
  • The hit game also took home the inaugural Esports Mobile Game of the Year accolade at the The Esports Awards 2020.
  • Further on the esports scene, Free Fire set a new record for itself when 2.5 million concurrent viewers tuned in to watch the Free Fire Continent Series on YouTube.
  • On YouTube, the game racked up 72 billion views in 2020 alone, bringing its lifetime total up to 100 billion on the platform.
  • FREE FIRE has formed various partnerships last year, one of which was with international football star Cristiano Ronaldo, who now appears as an in-game character called Chronos

The partnership will see one of the most recognisable modern Japanese anime series and one of the world’s most popular mobile games uniting. A crossover event in March has also been confirmed with the partnership also set to further build on Garena’s strategy to elevate the Free Fire experience for players by partnering with some of the world’s most prominent names.

“Free Fire players can soon battle in the style of one of the world’s most captivating modern dark fantasy anime – Attack on Titan. The series has captured the imagination of many worldwide with its unique and immersive narratives; we’re excited to bring this over into the world of Free Fire,” said Harold Teo, Free Fire Producer at Garena.

Fans of Attack on Titan can look forward to charging into battle wearing the colours of the Survey Corps division, as well as costumes inspired by the fearsome man-eating Titans. Free Fire’s partnership with Attack on Titan will also offer players the opportunity to get their hands on content inspired by the series once the collaboration goes live in March. It doesn’t end there as there will also be plenty of other exclusive collaboration content, including gun skins and other in-game items and collectables.

Garena’s partnership with Attack on Titan builds on its strategy to continue elevating the Free Fire experience through collaborations with some of the world’s most prominent names. Even more interesting to note is that most recently, Garena announced partnerships to bring Netflix’s Money Heist television series and international football super Cristiano Ronaldo into Free Fire, quite the concept right? We’ll be sure to deliver news around that as and when we get it. In the meantime, for the very latest on the Free Fire x Attack on Titan crossover event, follow Garena across:

To down Free Fire head on over to the Apple iOS App and Google Play store.