Instagram Stories begin appearing on Facebook in a new experiment

Good news, darling influencers! Your reach is about to expand. In a new test issued by Facebook, the social media giant has taken yet another step to marry both its core features with Instagram standouts – and now, a limited number of Facebook users will see Instagram stories appear in their News Feed as part of an ongoing test.

In 2019, Facebook first announced its plans to foster greater interoperability between its core platform and its acquisitions such as Instagram and WhatsApp. Earlier this year, those plans began to bear fruit as Facebook not only added the option to kick off a Messenger Rooms conversation in WhatsApp, but further replaced Instagram’s Direct tab with a Messenger add-in as well.

Given that Facebook and Instagram share somewhat different social graphs – given that Facebook punts itself as the epicentre of friendships and close relationships, and Instagram fosters a connected audience – it’s interesting to note that the company’s latest Stories test has some restrictions.

Perhaps most noticeably, the aility to view Instagram stories on Facebook requires an opt-in, and users will only Instagram Stories on Facebook from accounts that they have followed in the first instance. All views and likes for Stories accessed through Facebook will only be shown in Instagram, where account owners will be able to see relevant viewers by their Facebook account.

In a statement to social media industry commentator Matt Navarra, Facebook spokesperson Alexandru Voica confirmed that the feature “respects all existing privacy settings, and people on Instagram can choose to not have their story visible on Facebook. This is a limited test for now, and we’ll be listening to feedback from our community”.

While it remains to be seen whether Facebook will actually proceed with the feature going forward, the company’s broad focus on interoperability may mean that Facebook and Instagram will can only grow closer with time.

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