Audi and Maisie Williams: ‘Let it go’ and buy an eTron

This time of year is always marked with Superbowl advertisements and when it comes to tech they’re usually more informative than other types of ads. This year around, Audi has decided to promote the all-electric eTron. They want us to let the past go and embrace the future.

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Maisie Williams, of Game of Thrones fame, is the star of the commercial. She sings the song which most parents have come to hate, ‘Let it Go.’

It’s not known how much Audi had to pay Disney to licence the song, but they certainly made the most of it with several puns and double meanings being squeezed into the ad. The eTron is their first fully electric car.

While it is an interesting idea for an ad, be forewarned: the song will get stuck in your head again.