As we’ve stated many times before, the streaming wars are heating up. One of Netflix’s biggest partners when it comes to content on their platform is Disney (think Star Wars, Marvel, Pixar, etc.), but since Disney is launching their own streaming platform soon, that relationship may soon break down. The first indication of this is the fact that Disney will be banning Netflix ads on its entertainment TV networks, saying the relationship is no longer mutually beneficial.
Netflix doesn’t run ads on its platform, for example, so Disney couldn’t use Netflix to promote its films, TV shows, or upcoming streaming service, Disney+. Other companies like Amazon, Comcast, and Apple, which have their own streaming services but maintain broader relationships with Disney, aren’t affected. You can expect more and more of these types of policies being re-evaluated in months and years to come as these companies start competing in more places.
“The direct-to-consumer business has evolved, with many more entrants looking to advertise in traditional television, and across our portfolio of networks,” a Disney spokesperson said in an interview. “While the initial decision was strictly advertising based, we re-evaluated our strategy to reflect the comprehensive business relationships we have with many of these companies, as direct-to-consumer is one element.”
This is also not Disney’s first advertising conflict in the journey of launching Disney+. The company might also launch the service without making it available on Amazon’s Fire TV, for similar conflicts.
How do you feel about the streaming wars heating up? We believe in a couple of years’ time you will need multiple subscriptions to streaming services in order to see all the shows and movies you are after, as these companies remove their content from other platforms.
Let us know what you think about Disney banning Netflix ads in the comments below.