Facebook, Messenger, and Instagram will share cross-app notifications

Facebook has announced that soon its core app, in addition to Messenger and Instagram, will share cross-app notifications to boost user engagement.

Facebook’s growing plethora of mobile apps seem to be growing and converging in the wake of the company’s Stories bender, and now a new addition – cross-app notifications – will tie Facebook’s core app into Messenger and Instagram to an unprecedented degree.
The revelation that Facebook, Messenger, and Instagram will soon share noticiations through a single tray was first confirmed by TechCrunch; social media analyst Mari Smith confirmed to the publication that Facebook is “conducting a very small test to make it easier for people to discover and connect with the people and things they care about. We’re exploring ways to help people switch more easily between their Facebook, Messenger, and Instagram accounts.”
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Cross-app notifications will function through a pop-over app switcher that will display when users tap their profile icon in either Facebook, Messenger or Instagram – once pressed, users will be presented with a red notification indicator of how many unread alerts they have left on either service.
The feature could go a long way to maximising user engagement in all of Facebook’s apps; given that users traditionally use a noticiation shade in either Android or iOS to manage alerts, the presence of inter-app notifications will likely keep consumers within Facebook’s core trio of apps for a longer period of time.
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What are your thoughts? How do you feel cross-app notifications will benefit you? Be sure to let us know your opinion in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA