Interbrand has released its Most Valuable Brands report, which reveals Apple and Google continue to slug it out in first and second position, respectively.
Interbrand, an international brand consultancy firm, has released its annual list of the most valuable brands operating worldwide – and, surprise surprise, Apple and Google continue to battle it out for pole position.
The Most Valuable Brands Report – which forms part of the 17th Annual Report Interbrand has administered – ranks cumulative brand value on three factors:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice,
- And the strength the brand has to command a premium price or secure earnings for the company.
Of the top ten, Apple and Google are joined by Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz, and GE. Mercedes-Benz ousted McDonalds in a coup d’etat which saw the fast food chain drop out of the top ten entirely. Apple grew by 5% to reach a value of $178,119 billion USD, while Google grew an impressive 11% to reach $133.3 billion USD.
Read: Most Valuable Brands Report 2013: Apple and Google are now the most valuable brands
2016’s technology and automotive brands top the list with a combined 29 positions out of 100. In news that’ll probably make his day, that means that Elon Musk’s Tesla Motors has entered the list for the first time at 100th place.
Retail – fronted by the likes of Amazon, eBay, and IKEA -was found to be the fastest growing sector, which grew by 19%, while both the sporting and luxury sectors grew by 10%.
Interbrand further listed the world’s Top Five Growing Brands, which include Facebook (which grew by 48%), Amazon (at 33%), LEGO (25%, Nissan (22%), and Adobe (21%).
Read: Google briefly tops Apple as the world‘s most valuable brand
What are your thoughts? Which emerging brand do you foresee could break into the top ten most valuable brands in the next year? Be sure to let us know your thoughts in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA
