Top 5: Reasons to buy an iPhone SE

The iPhone SE landed in South Africa yesterday. We look at the top 5 reasons why you should consider it if you are looking for a mid-range phone.

As some of you might know I am an avid Apple fan and really enjoy their products and operating system. Apple released their new mid-range smartphone the iPhone SE last month and I would like to explore reasons why it would be a good buy. I am sure you can just as easily put together a top 5 reasons not to buy the SE, but let‘s look at the bright side for now.
After the relatively unsuccessful iPhone 5c, Apple has rebooted their mid-range product with the iPhone SE. The smartphone has reached SA shores in double-quick time (less than a month!) and you can already buy the device at you nearest iStore (since yesterday). Unfortunately our exchange rate has once again not been kind and you will have to fork out R8500 for the SE.
For the price though you will get flagship hardware including the A9 chip and M9 motion coprocessor, 4-inch retina display and the new 4K-capable 12MP iSight camera with Retina Flash, Focus Pixels, True Tone Flash, and a new image signal processor. Let‘s take a look at the top 5 reasons why you should consider getting the SE.

iPhone SE-sizeSize does matter

Whilst most smartphone fans can‘t function without at least a 5-inch display, there still exists a massive market out there that prefers a smaller device. Apple had huge success with the iPhone 4 and 5 ranges even though its competitors were long since pushing past the 5-inch range. Apple wants to bring back the retro (if you can call 2013 retro) design to once again capture the market. A smaller device offers more practical one-handed use, pocket mobility and best of all ““ battery power!

iPhone SE-BatteryStaying power

A smartphone‘s display is one of the biggest power drainers. Naturally, that means a smaller display will draw less power. Apple says that the SE has the best battery life of its entire iPhone range. Typically, there‘s no detailed information on how much better it is than, say, the iPhone 6S or even how big the battery actually is. We‘ll know more once I put it through our review process. But if it tops the (already excellent) iPhone 6 Plus‘ battery life, then it‘s good news indeed.

iPhone SE-PowerPerformance

Thanks to all the research and development costs going into the flagship 6S, Apple is able to bring top-notch hardware at less than half the price. The A9 chip, M9 motion co-processor and 12MP iSight camera means the SE is up there with the top-end of smartphones. Even though some Android mid-range devices also offer flagship hardware, Apple stuffs in more (especially the A9 chip) and achieves better software-hardware harmony in the process.

iPhone SE-CameraCamera

For many years this has been the iPhone‘s defining feature. Whilst Samsung have recently topped Apple in the camera charts, Apple‘s smartphone snapper is still one of the best and most consistent out there. The SE has the same the same 12MP iSight camera in the 6S, which is unheard of for mid-range models. There‘s also that rapid shutter speed, range of modes and 4K recording. Combined with the raw power of the A9 processor the SE‘s camera is probably (let‘s wait for the review) the best mid-range offering currently available.

Apple Vice President Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam
Apple Vice President Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam

Price

Yeah, I know. At R8,500 ZAR the iPhone SE isn‘t massively cheap. But when you compare what you get for the price to the iPhone 6S (at R18,000 ZAR) it is a steal! You get flagship quality hardware, premium design and the famous Apple reliability for way less than its big brother. I think Apple has got this one right. The balance between specs and price was probably the reason the iPhone 5c wasn‘t a massive success. The iPhone SE however, to my mind, will fly of the shelves.
What‘s your thoughts around the SE. Good buy or not? Let us know in the comment section below.
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