Earlier today, LG released the 5.5″ Ray smartphone – the latest budget handset from the device which targets the lower-to-mid range spectrum of the market.
The Ray is slated to sell beneath LG’s recently introduced G4 Beat and above LG’s other mid-range devices, such as the Joy, Magna, Leon, and Spirit.
The moves comes as a result of LG’s strategy to secure a greater degree of security in the mid-range market, after continuing to loose money despite the success of its flagship, the G4.
The Ray, then, is aimed at 3G markets where consumers seek a value for money device.
The Ray offers a 5.5″ 720p display at 277 pixels per inch, and offers a 13 megapixel and 8 megapixel selfie shooter. Further, the Ray comes equipped with a 3,000mAh removable battery.
Unlike the Magna and Spirit, which each come equipped with faux-metallic and matte plastic backplates respectively, the Ray will arrive in a metal finish that will be available in silver, black and gold.
Further, the Ray will carry a 1.4Ghz octa-core processor and will arrive with 1GB of RAM and 16GB of internal storage. Despite the arrival of Android 6.0 Lollipop, the Ray will come equipped with 5.1 Lollipop.
“Customers in 3G markets continue to be a priority for LG, so we will continue to develop new products with these consumers in mind… “No matter the country or the device, every LG customers will receive a unique user experience with a balance of design, performance and value.” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company in an official statement.
As with the distillation of the premium features of the LG G4 into the G4 Beat, LG has rough Gesture Shot and the company’s now-signature back buttons.
LG has so far offered no details on pricing or availability, and the first markets slated to receive the Ray will be in the Commonwealth of Independent States and Latin America.
