Oledcomm was just one of the exhibitors at this year‘s CES. What makes this company interesting is its technology that allows computers and mobile devices to receive light-based data. It has been dubbed LiFi and it allows fast data transmission via pulsating light sources that, at the same time appear static to the naked eye.
It is envisioned to be used as a one-way communication channel between brands and consumers and in that sense the company is hoping to install this technology in stores around the world. The proposed usage scenarios include in-store advertising and indoor geolocation.
Two-way communication is also possible, though. The problem, however, is that today‘s smartphones lack receivers that would process this data. And during CES, Oledcomm demoed few concept devices equipped with these sorts of sensors.
It is a technology that I can‘t see catching on in mobile, as it can be a very limiting form of communication. Light-based sources require visibility whereas radio waves can work even when a device is kept in one‘s pocket or purse. It will be interesting to see where this technology goes in the future, however.
Source: Engadget
