Just ahead of their initial public offering, social media giant Twitter, has snagged one of Google‘s advertising executives and lured him into their court.
J.J Hirschle, the now former head of media and entertainment advertising at Google, will now join the team at Twitter in a similar role.
Hirschle will be responsible for for the team that will sell advertising products to retail companies.
A spokesman for Twitter, Will Stickney, confirmed Hirschle‘s appointment and new role in the company.
Twitter is currently hard at work to expand their ever growing business in order to be prepared for their initial public offering, which will see shares start trading in mid November.
The California-based company currently employes an estimated 2,300 employees. However, that number will likely rise in the next few months as the company gears up for Wall Street.
Hirschle‘s first day at work will coincide with Twitter‘s kick-off to their investor‘s road show. The investor‘s roadshow will offer the company a platform to pitch their offering to Wall Street and prospective investors.
It is still a mystery as to whether or not Twitter will prosper at Wall Street and eventually become a fierce competitor for their current competition, Facebook.
Source: BusinessTech
