The 2013 Bookmarks Awards has officially launched and this year, it will be held at the Artscape Theatre in Cape Town on 14 November with workshops in Joburg and Cape Town on 12 and 13 November, respectively.
Endorsed by the Digital Media & Marketing Association (DMMA), the annual awards celebrates its sixth year of recognising and rewarding digital excellence.
According to Nikki Cockcroft, Chair of The Bookmarks, the awards show is distinguished from others in the industry in that in addition to creativity and execution, it focuses on “measurable performance”.
“Entries need to demonstrate how the concept and delivery met a strategic objective – from brand awareness to building communities; from changing behaviour to increasing engagement. No matter how brilliant the work is, it has no value unless it adds value,“ explains Cockcroft.
2013‘s creative theme “˜The Next Big Thing‘ was conceptualised by the Jupiter Drawing Room.
Cockcroft explains, “œThe Bookmarks represents digital innovation and expertise, and we aim to showcase and reward the people and projects that inspire us and push us to new limits. We immediately loved the concept presented to us by Jupiter as it aligned beautifully with our mission to celebrate the work – and the people – that can truly be labelled “˜the next big thing‘.“
Entries, the opening date of which is yet to be announced, closes on 15th September 2013.
For more about The 2013 Bookmarks Awards visit www.thebookmarks.co.za
