IMC Conference announces final speaker, workshop topics

In less than 3 weeks, the country’s top media and marketing minds will be making a big impact at this year’s highly-anticipated Integrated Marketing Communication Conference taking place on the 10th & 11th of June at the Cape Town International Convention Centre.
With all topics finalized, delegates will now have a small taste of what to expect at this marketing conference.
Keynote Speakers and topics include:

  • Abey Mokgwatsane (Ogilvy & Mather South Africa) ““ “œData and Creative at War: how technology and the changing market landscape have created a new battlefield.“
  • Sizakele Marutlulle (ABSA Group) ““ “œExpect the unexpected: Building a brand amongst brand builders“
  • Nicholas Haralambous (Lodestone Mobile Consulting) ““ “œMobile isn‘t a channel, it‘s a thread“
  • Andy Gilder (MACHINE) ““ “œThe Internet of Things“
  • Ahmed Tilly (Black River FC) ““ “œThe Business of Feelings“
  • Jonathan Ratcliffe (Google South Africa) ““ “œGoogle‘s most impactful advertising products“
  • Xolisa Dyeshana (Joe Public) ““ “œDirectly Speaking“
  • Rebecca Cronje (Atmosphere Communications) ““ “œHOOKED! PR‘s gone mainstream“

Delegates will also have the opportunity to pre-select the workshops they wish to attend to ensure they get the most out of their IMC Conference experience.
Workshop hosts and topics include:

  • Ogilvy & Mather South Africa: “œLearn, Unlearn, Relearn“
  • Prezence Digital: “œTo App or Not to App“
  • Conversion Camel: “œGet more out of your Online Marketing“
  • Atmosphere Communications: “œWhat‘s your story?“
  • Everlytic: “œAn insider‘s look into the innovation of Email Marketing“
  • The Jupiter Drawing Room: “œHow to brief an agency to get the best work“
  • Clicks2Customers: Attribution Modelling: Aligning Business Goals and Budgets
  • Acceleration Media: “œAchieving digital goals and driving a solid return on investment from a broad and targeted digital marketing perspective“
  • Strike Media: “œMobile Marketing Matters: Do you have a strategic plan in place?“
  • DMMA: “œOnline Audience Measurement & Web Analytics In South Africa“

Living Your Brand is also proud to announce the key sponsors for the IMC Conference, including, BMW, Scheckter‘s Organic Energy, Oude Meester, Magnetic Software, Ampere and ReVite.
For summaries of the above topics and more information on the event, visit the IMC Conference website.