AT&T knows it’s iPhone-strained network has become a public relations nightmare, with a number of major publication and news channels recently recounting how heavy iPhone use has resulted in unsatisfactory service.
Instead of generating understanding and goodwill, a video posted on YouTube has been mocked by angry customers, social media experts, bloggers and commenters as defensive and too little too late.
Rather than empathize and connect to with their customers on a personal level, AT&T offered up a know-it-all spokesman who evokes little empathy, while failing to apologize for AT&T’s flaky service.
