Microsoft and Google always try to get the better of each other with launches and campaigns brought forward with a targeted motive. Google Search was targeted with the Microsoft Yahoo amalgamation, Google targeted the Internet Explorer with Chrome and now it intends to challenge the might of the Microsoft Office with its “˜Going Google‘ Campaign.
This campaign wants to inspire people to use or rather switch to the Google Applications. For that purpose Google came up with a series of advertisements that will tell you how and why around 3,000 organizations are signing up to use Google Apps each day. Advertisements that will show on billboards on four major U.S. highways for a month.
The environmental aspect will also be taken care of as the vinyl used for creating these messages will be recycled or reused into either computer bags or shopping bags.
The 2010 version of the Microsoft Office is already in the ranks and Google wants to give it their best shot to curtail the sales of the upcoming version and that is why it is busy telling people “˜why it is better than the Office‘.
Other promotional platforms will include Twitter and there is also “˜spread the word‘ campaign in place.
[via TechCrunch]
