Apple have made a huge boo-boo by not preparing for high traffic loads and ‘bricking’ their customer’s iPhones. We mentioned earlier you need the iPhone 2.0 firmware upgrade to get your hands on all the new iPhone applications. Which means everyone who has a legit iPhone will be rushing to upgrade their software.
The issue is that users are trying to upgrade their iPhone software to the 2.0 firmware and then when the system tries to activate their iPhones they go into a reboot or restore more (no service, no calls, no sms), thereby disabling the phone and forcing another update and, with the high traffic traffic load to the Apple site, causing the system to fail again and again.
Here’s feedback from a iPhone user who tried to upgrade
Hey Just a heads up“¦my iPhone, and looking at their forums, everyone else‘s iPhones are bricks because the last step of their update process is to connect to the App store which can‘t handle the traffic of people updating“¦looks like everyone is just in a holding pattern with bricked phones until the traffic goes down“¦wonder how many users are effected“¦their are a lot of pissed people, including me and apple says, do not disconnect or try to reboot the phone and keep trying until it works“¦this means everyone with an iPhone is either out of a phone today or has to sit home and keep trying to connect“¦fun stuff