The London-based company that revolutionized advertising, allowing small and medium websites to sell advertising on their own, OpenAds, managed to get a second round $15.5 million funding led by Accel Partners, PaidContent said. The money will be used for hiring more staff and product development but I can only ask, how will they make money from an open source product?
The answer could be simple, because OpenAds just announced they will offer a hosted version of their software. No need to upload the files and host it yourself. But still is this a good business plan? Probably so, because they may think of a commercial version.
Take WordPress for example with their free blog hosting until you need more features and you give them some money. Wish you luck OpenAds and we shall see what the $15.5M funding can do for them.
