In a Series B Round led by Masthead Venture Partners and Canaan Partners, video advertising network Tremor Media managed to raise $11 million. Being a “seismic shift in advertising” the company has grown since 2006 by more than 50% and managed to sign deals with partners such as EyeSpot or ExpoTV.
A recent comScore study revealed that Tremor Media reaches more than half of all internet users in the US to a total of 90 million unique visitors in November and is now on the 18th place on the largest advertising network list that include Advertising.com, Yahoo or Google.
With the online video advertising growing steady, Tremor Media is expected to invest the money in operations and advertising efforts to increase their reach.
