Samsung’s The Frame, the pioneering “lifestyle TV” that seamlessly blends art and entertainment, continues to evolve. While imitators abound, Samsung aims to solidify its dominance with the introduction of The Frame Pro.
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While The Frame has always excelled in aesthetics, its picture quality has been a point of contention. The Frame Pro addresses this with the introduction of “Mini LED,” albeit in a unique implementation. Instead of the traditional grid of zones, Mini LEDs are positioned along the bottom of the display, promising improved contrast and brightness. While this approach may not deliver the same level of local dimming as conventional Mini LED, it’s a step in the right direction.
Furthermore, The Frame Pro boasts a 144Hz refresh rate, catering to PC gamers. However, the absence of Dolby Vision support remains a notable omission.
Another significant upgrade is the elimination of the unsightly wire connecting the TV to the One Connect Box. The introduction of a wireless connection, supporting Wi-Fi 7, enhances the minimalist aesthetic and simplifies installation.
The Frame Pro also leverages Samsung’s latest AI advancements. Features like Click to Search provide instant information about on-screen elements, while Samsung Food uses AI to recognize dishes and suggest recipes.
Ultimately, the success of The Frame Pro hinges on its pricing. While the innovative features and refined design are compelling, an excessive price tag could deter potential buyers.
