Blizzard has cancelled BlizzCon 2024

BlizzCon fans, hold your horses! In a recent announcement, Blizzard revealed that the beloved annual convention won’t be galloping onto the scene in 2024. The company explained on its website, “After careful consideration over the last year, we at Blizzard have made the decision not to hold BlizzCon in 2024.”

Read: The biggest 3D printer in the world builds a house in 80 hours

Instead, Blizzard outlines a different approach to connect with its passionate community. The plan involves hosting a series of smaller, more targeted events throughout the year. Additionally, they’ll be actively participating in established industry events like Gamescom.

However, 2024 isn’t all about scaling down. This year marks a momentous occasion for World of Warcraft, celebrating its 30th anniversary. Blizzard promises “multiple, global, in-person events” dedicated to this milestone.  Gamers can also anticipate exciting updates for WoW’s upcoming 10th expansion, The War Within, as well as details on the first expansion for Diablo IV, Vessel of Hatred.

While fans might miss the traditional BlizzCon experience this year, Blizzard reassures everyone, “While we’re approaching this year differently and as we have explored different event formats in the past, rest assured that we are just as excited as ever to bring BlizzCon back in future years.”

Looking back, the past year for Blizzard, the powerhouse behind World of Warcraft and Overwatch 2, has been a whirlwind. The company officially finalized a monumental $68.7 billion acquisition by Microsoft. However, the road wasn’t smooth sailing. Legal battles against the acquisition both in the US and the UK added another layer of complexity. Additionally, a major shakeup within the company saw CEO Bobby Kotick stepping down after over three decades at the helm.

This BlizzCon cancellation isn’t an isolated incident within the video game industry. Last year, the long-running E3 event finally bowed out of the scene. The industry itself is facing headwinds, with reports of unprecedented layoffs and financial challenges. Earlier in 2024, Microsoft implemented a significant round of layoffs, impacting 1,900 employees across Activision Blizzard and Xbox. This event stands as one of the largest single layoff incidents in the video game industry in recent years.