The Rand Show is one week away from the 2024 iteration slated from March 28th to April 1st at the Johannesburg Expo Centre at NASREC. There is excitement as some of SA’s biggest brands get on board for the festivities.
The Rand Show has been hailed as one of the most important events in the calendar for bringing together businesses, brands, and business owners from all corners to a central space to connect and share. It is the biggest consumer exhibition in the country.
Participating in this huge lifestyle event provides big brands with a platform to enhance visibility, connect with their target audience, create memorable experiences, and ultimately boost brand image and business. It’s an opportunity to go beyond traditional marketing channels and engage with consumers more effectively.
The brand sponsors for this year include:
- ABSA
- Helping empower SMME owners with tailormade solutions
- Providing the 4×4 track and 4×4 experience with local dealerships
- 94.7
- Johannesburg’s biggest radio station
- Bringing plenty of fun to the show, including onsite activations, DJ meet & greets, and more!
- AfriHost
- WiFi partner for Hall 6 offering free WiFi access to all
- SABC
- South Africa’s broadcasting partner, reaching millions of South Africans every day
- Beacon
- One of the main sponsors for the Kids Hall
- Will have plenty of Easter Eggs and Easter-themed activations
- Simba
- Official snacks partner with plenty to offer over the weekend
- MTN
- Interactive activations where you can win spot prizes with lots of music and dancing
- SupaBets
- Will have a fun activation which highlights the importance of safe betting
Other major brands include the SANDF, Hollywood Bets, Tsogo Sun, GEMS (Government Employees Medical Scheme), SANEDI (South African National Energy Development Institute), Rand Water, the Gauteng Gambling Board and the Gauteng Province.
“We look forward to welcoming some of South Africa’s hottest brands to this year’s expo,” says Didi Okoro, Head of Sales at the Rand Show. “We believe that we create a fantastic space for businesses to showcase their work and connect or network with others in the space. We are proud to welcome these brands to join us as we continue to help drive business at all levels.”
