Rumoured new Apple iMac still expected to launch this month

Bloomberg’s Mark Gurman reports that Apple may introduce a refreshed iMac by the end of October 2023. Gurman points out that the iMac has not received an update since the launch of the M1 version in April 2021, which was over 900 days ago. According to his sources, Apple is gearing up for a Mac-focused product launch later this month.

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Gurman mentions that a new 24-inch iMac model is in the works and may be released soon, and he speculates that Apple might choose to announce it during the upcoming product launch. He further highlights that the limited availability of current iMac and MacBook Pro models in Apple’s retail stores may indicate impending updates.

Customers attempting to order these products from Apple’s website are receiving notifications of delays with certain configurations not shipping until mid-November 2023. Gurman interprets this several-week delay as a strong indicator of an imminent product launch. He suggests that the Mac announcement is likely to take place on either the 30th or 31st of the month.

Gurman also acknowledges that while Apple already updated its MacBook Pros in early 2023, another update within the same year would be unusual but not beyond the realm of possibility.