During TwitchCon in Las Vegas, Twitch announced a new feature allowing its users to simultaneously stream on other live video platforms. This decision coincided with the release of updated simulcasting guidelines. The company emphasized that simultaneous streaming is permissible as long as it does not compromise the “Twitch user experience” on other platforms.
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In August, Twitch had already relaxed its rules regarding cross-streaming, enabling channels to share their live content on social media platforms such as TikTok and Instagram. Twitch’s new language regarding compatible competitor services is broad, encompassing “any service,” with the exception of channels bound by exclusivity agreements with Twitch.
At first glance, this new approach to simulcasting might appear to potentially harm the company’s revenue. After all, a live streaming platform would naturally want to retain its content and creators. However, this move may be a response to significant streamers leaving Twitch for competitors, particularly YouTube. It is purely speculative, but by offering creators additional revenue streams with more flexibility, Twitch might aim to retain major influencers and satisfy medium-sized streamers seeking improved income opportunities.
Twitch has been actively revising its policies to ensure the satisfaction of both users and investors. The company recently addressed issues related to off-platform doxxing, and it has been exploring the use of machine learning programs for chat moderation. Additionally, Twitch has introduced new features inspired by other social media platforms, such as stories and feeds.
