Asus may be done making Zenfone devices

If you’re on the lookout for a compact phone, your choices are somewhat restricted. In addition to Samsung’s Galaxy S23, Asus remains the solitary Android manufacturer crafting small phones that feature flagship specifications. Among the handful of commendable compact phones available, the Asus Zenfone 10 stands out as a noteworthy contender. Regrettably, this might also mark the swan song for compact flagship smartphones from the Taiwanese company, as it has decided to lay off the entire Zenfone team.

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According to a report from Technews Taiwan, Asus has undertaken an internal reorganization that includes the closure of its Zenfone division. Employees who were involved in the development of upcoming devices have been reassigned to the ROG team or other divisions within the company. This development effectively signals the cessation of future phones falling under the Zenfone lineup.

On a brighter note, enthusiasts of Asus’ ROG gaming phones, such as the ROG Phone 7 Ultimate, can take solace as the ROG team remains unaffected by the reorganization. This suggests the possibility of witnessing the emergence of the ROG Phone 8 and potentially other devices from this division in the times ahead.

Admittedly, Asus’ Zenfone series failed to amass significant sales figures, despite its presence in the market since 2014. Initially targeted as a budget-oriented offering, the lineup gradually gained traction due to its compact dimensions coupled with flagship capabilities. Unfortunately, this appeal failed to translate into substantial buyer interest.

Interestingly, news of Asus reshuffling its mobile division comes shortly after it quietly removed its Zenfone bootloader unlock tool, causing a stir (via Android Authority). Nonetheless, the company clarified the situation, attributing the issue to a misunderstanding and reassuring users that the tool would soon be restored.

For enthusiasts of compact Android phones, the pool of options has grown even narrower. Beyond Samsung, there is a scarcity of Android manufacturers producing small phones with premium specifications. Thankfully, a potential silver lining could come in the form of Google, which is rumoured to venture into this segment with the anticipated Pixel 8 this year. This device is speculated to transition to a smaller 6.1-inch display, promising an intriguing addition to the compact phone landscape.