NVIDIA officially announces the GeForce RTX 4090

We’ve been hearing rumours about the launch of NVIDIA’s new 40 series graphics cards for months, even though the 300 series only launched a couple of years ago (nearly to the day). NVIDIA have unveiled the GeForce RTX 4080 and GeForce RTX 4090, its new generation of flagship PC graphics cards, just as the crunch on graphics card prices is starting to ease.

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Taking full advantage of its new ‘Ada Lovelace’ architecture, NVIDIA says the two GPUs offer significantly better ray tracing performance. The new fabrication process was co-developed by NVIDIA and TSMC (Taiwan Semiconductor Manufacturing Company), and the new ‘4N’ process is up to two times more power efficient than the 8nm process it used for its 30 Series cards.

The ‘Ada Lovelace’ architecture features NVIDIA’s new third-gen RT Cores, which increases ray tracing performance in conjunction with a new rendering technique called Shader Execution Reordering and DLSS 3.0. According to NVIDIA, you can expect two to three times better ray tracing performance than with its previous generation cards on certain games.

To show off the capabilities of the new architecture, the company demoed Cyberpunk 2077 running at a near consistent 100 frames per second with all of the game’s ray tracing features set to max.

The first of NVIDIA’s new Ada Lovelace GPUs will arrive next month when the GeForce RTX 4090 goes on for sale for $1,599 on October 12th. With 24GB of GDDR6X memory, NVIDIA claims its latest flagship is two to four times faster than the 3090 Ti while consuming the same amount of power. Good thing too because it’s starting at $100 more than its predecessor. Inside of the RTX 4090, NVIDIA has managed to fit 16,384 CUDA Cores clocked at a base speed of 2.23GHz.

NVIDIA will offer two different variants of the RTX 4080. The base model, starting at $899, features 12GB of GDDR6X memory, while the 16GB version will set you back a cool $1,199. Both configurations will arrive sometime in November. However, NVIDIA will only sell a Founders Edition model of the more expensive model. For the 12GB version, you’ll need to look to the company’s partners, which may make it hard to find models that actually start at $899.