EA is reportedly looking for a buyer

One of the world’s largest video game companies, Electronic Arts, is actively looking for a buyer or another company to merge with. According to reports, EA has been talking with a number of potential merger partners or buyers, including the likes of Disney, Apple and Amazon.

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It isn’t clear from the reports which of the companies would be interested in fully purchasing the gaming conglomerate versus recommending a merger. However, in case of a merger, one of the conditions would be that Andrew Wilson must remain chief executive of the combined company.

According to the source, Electronics Arts approached Disney several months ago in order to create a “more meaningful relationship” that would go further than the current licencing deals. Disney decided not to push forward, perhaps because it’s currently focused on its nascent streaming service. The publication said the idea of a merger between EA and ESPN, which Disney partly owns, is being floated around in the industry. With EA having a rich history in sporting titles, churning out yearly iterations in most sports codes, the ESPN partnership would also make sense.

The closest party to a potential deal is apparently Comcast. Comcast CEO Brian Roberts reportedly approached Wilson with an offer to merge NBCUniversal with EA. Under the deal, Roberts would take majority control of the merged company, but Wilson would remain chief executive. The people involved didn’t agree over the price of the sale and the structure of the combined entity, though, and the agreement fell through within the last month.

Electronic Arts reportedly became interested in selling the company after the momentous acquisition of Activision Blizzard, with Microsoft paying $68.7 billion for the gaming company.

EA spokesperson John Reseburg said that the company would not comment “on rumors and speculation relating to mergers and acquisitions.” Reseburg added: “We are proud to be operating from a position of strength and growth, with a portfolio of amazing games, built around powerful IP, made by incredibly talented teams, and a network of more than half a billion players. We see a very bright future ahead.”