Apple makes AirTags official, so you’ll never lose your stuff again

For years Apple has been rumoured to be developing its own Tile competitor, which would serve as a Bluetooth tracking device that could be attached to valuables such as a set of keys or a wallet. Now, the Cupertino company has officially unveiled its latest accessory product, dubbed AirTags.

Billed as an expansion to the ‘Find My ecosystem’, AirTags are designed to integrate with iOS – meaning that iPhone users will be able to pair an AirTag with their device to track the location of their most valued items.

AirTags arrive with IP67 water and dust resistance, and further carry a small built-in speaker to help users locate items marked as missing. In the same way that iPhone users can pair with a set of AirPods, owners can pair their AirTag with their phone by simply holding the two close together.

Users will be able to further personalise their AirTags with free engraving when ordering from the official Apple Store. Naturally, a range of accessories will help users personalise their AirTags – including add-ons such as leather loop or leather key ring.

AirTags leverage Apple’s own U1 chipset and use Ultra Wideband technology – and iPhone 11 and iPhone 12 users will be able to use their device’s camera, accelerometer, and gyroscope to guide themselves to their AirTag using Precision Finding.

If an AirTag happens to be out of range of its paired Bluetooth counterpart, Apple’s FindMy network can further help relay an owner to their prized goods.

AirTags are set to retail for $29 USD for an individual unit, and $99 USD for a pack of four.