An interesting announcement came out earlier today from LG Electronics (LG) who are set to kick off their ‘Explorer Project’. Complete with a 30-second invitation video, the announcement eluded to possibly the first smartphone under this new mysterious lineup. In addition, part of the official communication made mention of the fact that the Korean tech giant has ‘teamed up with platform partners and industry innovators to develop unique smartphones that behave like no other’. Your guess is as good as ours in terms of what that means exactly.
From what we gather, the Explorer Project is not only an initiative but also a category that will include ‘devices that deliver distinctive and yet unexplored usability experiences’. This is a strategy that will look at tackling uncharted territory in the industry, the company also added. Luckily we won’t have to wait long to find out what it all means with the announcement taking place next week on the 14th September, 16:00 (GMT). This will be on LG Mobile’s official YouTube channel and Facebook page.
The Explorer Project interestingly also marks a new direction in LG’s smartphones strategy. It’s without a doubt a bold step and one to stay glued to with a keen eye. ‘The Explorer Project will focus solely on new usability that is discovered with innovative designs while LG’s new Universal Line will be the company’s lineup of competitive devices that focus on consumer lifestyles, such as LG VELVET‘.
It doesn’t end there as the company is also collaborating with industry partners Rave, Ficto, Tubi and NAVER with the aim of developing unique features that will elevate the mobile viewing experience on Explorer Project devices. LG is also pulling out all the stops by tapping Qualcomm Technologies who will be contributing its industry-leading processing technology and knowhow to drive performance and power the differentiated lineup.
“LG and platform partners feel it is vitally important to demonstrate to consumers new and differentiated user experiences in the smartphone space,” said Morris Lee, president of LG’s Mobile Communications Company. “LG has always been a pioneer in pushing the envelope of smartphone form factors, the only way to bring about much needed innovation in the mobile market.”
Quite the interesting news and one bold move from the company but it’s without a doubt an exciting time. Perhaps this could signal much needed change to its current smartphone and mobile devices strategy which does require some panel beating especially if they’re to seriously challenge their much superior rivals.