There has been many special edition Samsung phones over the years, often tying into popular film franchises such as Star Wars or Marvel. This year they have shifted focus in a collaboration with a K-pop icon, releasing a Galaxy S20+ BTS Edition, with a matching pair of Galaxy Buds Plus as well.
BTS has been (arguably) the biggest band in the K-pop genre for years and have millions of passionate fans. With K-pop taking off around the world with BTS very much the head of the spear, this special edition smartphone and earbuds won’t just have appeal in its native South Korea.
The hardware of this special edition Galaxy S20+ hasn’t changed much, simply adding a dark iridescent purple coat of paint – the colour being heavily associated with BTS. It adds the band’s logo on the back of the device and a small heart icon, synonymous with the band, in the camera module.
Samsung has also tweaked the software of the device according to the theme. While they haven’t made any additional changes to the Android software already found in the OneUI skin Samsung normally use, but they have added some themes in lieu of the BTS aesthetic. They’ve also pre-installed an app called Weverse, which is a social media platform the BTS band members use to interact with fans and share latest content.
The unique Galaxy Buds+ has only been modified in colour, sporting the same purple aesthetic as the phone. The charging case takes on this colour, with simple accents on the buds themselves showing the logo on the one ear and the heart on the other.
Customers that preorder this special edition Galaxy S20+ will get a 50 percent discount if they also buy the matching Galaxy Buds+. Preorders of the Galaxy Buds+ only will include a similarly themed Samsung wireless charger.
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