Introducing Facebook Shops: A small business feature

In the midst of everything going on at the moment, one company that isn’t taking a backseat is Facebook. The company yesterday announced another feature which now forms part of its platform called Facebook Shops.

It comes in the wake of the current state of small businesses, an industry that has been largely affected negatively in the current climate. Facebook Shops is one remedy designed to provide assistance by giving people a place to experience the joy of shopping versus the chore of buying. What’s more important is the main objective of the feature, which is to help small businesses adapt and thrive despite the current state of events.

Designed as a full offering that includes a variety of options, Facebook Shops is a feature that includes:

  • Instagram Shop: A New Place to Discover Products and Brands
  • Live Shopping Features
  • Connecting Loyalty Programs to Your Facebook Account
  • Working with Partners

By now you are probably wondering how it works and how you can find the feature, right? Well it’s quite easy:

  • Facebook Shops is located on a business’ Facebook Page or Instagram profile, you can also discover them through stories or ads.
  • From there, you can browse the full collection, save products you’re interested in and place an order either on the business’ website or without leaving the app if the business has enabled checkout in the US.

But wait, there’s more! The feature has another aspect to it which is designed to work similar to when you would typically be in store physically. Like most of us, when in store the need to ask questions or lean on a human for help is probably high, in Facebook Shops you’ll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more. And in the future, you’ll be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.

This could be a useful addition to their services considering the continued need for social distancing while supporting small businesses and as a consequence, help get the economy going. Well played Facebook. To find out more about Facebook Shops check here.