Uber and Snapchat team up to reveal custom filters for South Africa

Uber has announced a new integration with Snapchat that will see new filters available for commuters on their way to meet a friend or loved one.

Prepare yourself for the most millennial article we’ve ever presented: In a new revelation just for South Africans, Uber and Snapchat have come together to offer new filters and the opportunity to take Snaps while on-the-road.
The integration – which sees a Snap card presented in one’s Uber feed – enables users to send a Snapchat from within the Uber app itself. Users can select custom filters based on their ETA (estimated time of arrival), and combine them with existing Snap lenses to double the effect.
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Users will, of course, have to be an existing Snapchat user in order to leverage the feature from within the Uber app and unlock the unique set of filters.
Snapchat identifies the integration as serving the social needs of users everywhere who want to highlight not only that they’re on-the-go, but further that they might be on their way to meet someone.
The update, which is now available for consumers on both Android and iOS in South Africa, promotes the social aspects of both applications.
While the integration of Snapchat’s filters are undoubtedly for fun, the addition of the popular messaging app follows another introduction made earlier this year in which Uber debuted its Real-Time ID Check.
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Real-Time ID Check requires both driver-partners to periodically take a selfie; this protects driver-partners from fraud through an identity check, and safeguards riders by assuring them that their intended driver is indeed behind the wheel.
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Follow Bryan Smith on Twitter: @bryansmithSA